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20130228
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scientific but demonstrated for cnn is what the bar code of life is all about. >> we can incorporate it into large manufacturing companies, quality assurance and quality control procedures so they go out and do dna testing on their products. >> reporter: this doctor first conceived and developed the bar code of life and explains why it can and should be used to prevent food fraud. >> you can move from a tiny piece of an organism to a dna sequence that tells you what that is within a matter of an hour, hour and a half and cost $2. there's no reason that the food market place isn't being screened aggressively to stop substitution. >> reporter: leading science like this really can be like a crime scene investigation. not just horse meat scandals but studies here have found as much as a third of u.s. seafood, for instance, is sold and labeled as one type of fish but is really another. despite this -- >> so the behavior on the side of the market hasn't changed a lot. >> reporter: why do you think that is? >> money. substitution always happens that the cheap stuff is on your plate instead
Search Results 0 to 1 of about 2 (some duplicates have been removed)

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